Why it matters

What we buy, what we wear, what we eat, where we go, how we live matters. When we make thoughtful choices, we can make a difference in our own lives and in those around the world. We can protect our planet for future generations. Our individual and collective decisions are important and we can vote with our dollars to help create the future that we want. Most people would like to make smart, caring choices, but may not always have the information or ability to do so. Sometimes it’s just too hard. People are busy. Working to research each item you want to purchase can be an impossible challenge for the hectic pace of everyday life. Instead of being able to buy a product that we feel good about, we often must acquiesce to purchasing what is readily available, closing our eyes for the moment and rationalizing that this one purchase is okay and doesn’t mean that much.

We know the sum of all of those purchases do make an impact. Our goal is to make it easy and more accessible to shop stylishly and ethically.
We edit the most chic sustainable and ethical items, so you can just find something that suits you and get on with your life.